Coles Promotional Strategies

 April 20, 2021

Coles Promotional Strategies to Influence the customers

    Before We look into the promotional strategies that Coles uses to attract the customers, Brand awareness is the most important thing that people take into account even before looking into the promotions.

    In this blog, I will be discussing the promotional strategies of Coles, one of the Major retailers in Australia. It provides people with groceries, fresh food, diary and general Merchandise. Coles is also known to provide the highest quality fuel in Australia. 

    Awareness of a product can be done through advertising and this can attract the consumers to try the new product  as the product is being sold by the retailer with high brand reputation. This can also help increase the brand awareness as these advertises promote brand image too. 

    Promotional ends is another strategy used by Coles to attract customers to buy the products. The promotional ends are places at the front and back end of the store with the discount rates and promotional prices to attract the customers to buy them as soon as they enter the store. These promotional ends are changed every week.

Once they gain the loyal customers, Coles always tries to retain its loyal customers by providing them exceptional services and establishing good relation with the customers. This is done by providing the customers with gift cards, Flybuys points and so on.

    Coles uses many strategies to entice the customers to buy more and use their products frequently. At Coles the fresh product section is normally promoted through magazines. These magazines provide the customers with various cooking recepies that are based on the products which are available at Coles. The Grocery department promote's their products through social media.

     Coles also provides with an option of online shopping through which customers are delivered with their needs and wants in one click which attracts more customers to buy more.