Coles Promotional Strategies
April 20, 2021 Coles Promotional Strategies to Influence the customers Before We look into the promotional strategies that Coles uses to attract the customers, Brand awareness is the most important thing that people take into account even before looking into the promotions. In this blog, I will be discussing the promotional strategies of Coles, one of the Major retailers in Australia. It provides people with groceries, fresh food, diary and general Merchandise. Coles is also known to provide the highest quality fuel in Australia. Awareness of a product can be done through advertising and this can attract the consumers to try the new product as the product is being sold by the retailer with high brand reputation. This can also help increase the brand awareness as these advertises promote brand image too. Promotional ends is another strategy used by Coles to attract customers to buy the products. The promotional ends are places at the front and back end of the stor